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AMVETS, SHEERBLISS ICE CREAM ANNOUNCE FIVE YEAR PARTNERSHIP
Ice cream company looks to raise awareness of veterans’ service
WASHINGTON, May 22, 2008—SheerBliss Ultra Super Premium Ice Cream Company recently renewed its partnership with AMVETS to build awareness of one of the nation’s leading veterans’ service organizations. The new five-year agreement will allow SheerBliss to prominently display the AMVETS logo on packaging and collateral material nationwide.
Since announcing the partnership with AMVETS last July, SheerBliss has prominently displayed the AMVETS logo on its Freedom Ice Cream containers and boxes of its premium ice cream bars. In the future, SheerBliss will expand the use of the AMVETS logo and sponsor reference to additional SheerBliss products, which will result in even greater awareness of AMVETS.
“Our veterans have given so much to preserve our way of life, and I think it’s our duty to demonstrate our support on the home front by supporting the mission of groups such as AMVETS,” said Ron Prupis, managing partner of SheerBliss. “For generations we’ve seen Americans answer their call to serve, so it is only fitting that SheerBliss give something back to these heroes.”
SheerBliss remains dedicated to the men and women of the armed forces and all who have served in the U.S. military. This partnership, set to extend until 2012, is small a token of SheerBliss’ appreciation to help engage the public to support this nation’s veterans’ community. As one of the nation’s leading veterans’ service organizations, AMVETS is a perfect fit for SheerBliss due to its long-standing tradition of “veterans serving veterans.”
“It’s inspiring to see companies such as SheerBliss take a proactive role in providing for our veterans’s community,” said AMVETS National Commander John P. “JP” Brown III. “As one of our most engaged corporate supporters, I’m happy to see that SheerBliss will be working with AMVETS for years to come.”
AMVETS represents nearly 250,000 veterans and their family members, with posts in all 50 states. AMVETS National Service Officers provide free counseling to all veterans on their service-related compensation claims with the VA. In 2007 alone, AMVETS service officers successfully secured $324 million in VA benefits for veterans.
AMVETS also has a prominent voice on Capitol Hill in Washington, D.C., lobbying for veterans and veterans’ benefits, such as Sen. Jim Webb’s proposed changes to the GI Bill, which recently passed the Senate by an overwhelming majority.
About SheerBliss:
Established in 2005, SheerBliss Ultra Super Premium Ice Cream is the award-winning ice cream collaboration of three South Florida businessmen. Look for SheerBliss Ice Cream on shelves at your local Sam’s Club, select Costco stores and other national supermarkets; and on the Food Network’s hit show “Unwrapped” on Monday, June 2 at 9 p.m., and Tuesday, June 3 at noon. Visit SheerBliss at www.sheerbliss.com.
About AMVETS:
A leader since 1944 in preserving the freedoms secured by America’s armed forces, AMVETS provides support for veterans and the active military in procuring their earned entitlements, as well as community service and legislative reform that enhances the quality of life for this nation’s citizens and veterans alike. AMVETS is one of the largest congressionally-chartered veterans’ service organizations in the United States, and includes members from each branch of the military, including the National Guard and Reserves. To learn more, visit www.amvets.org.
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